California Waterfowl helps grow and sustain California’s waterfowl populations, wetlands, and hunter-conservationist community. Their efforts increase the impact of legislative affairs and public policy initiatives at all levels of government, expanding wetland and waterfowl conservation in California, while improving access and opportunity to hunting in California.
The California Waterfowl website facilitates public involvement through donation, volunteering and membership. The website offers extensive educational resources to those interested in conserving the wetlands, learning about the waterfowl population and participating in responsible hunting. Their events calendar makes it easy to share upcoming clinics, hunts, and other fundraising opportunities. The website's e-commerce functionality allows the organization to sell CWA merchandise, manage memberships with subscriptions, and make tickets for events available for purchase. With a number of key audiences to consider, the design needed to remain clean and flexible for expanding content, while providing clear calls to action throughout.