Owners Al and Suzy Newsom initially approached us knowing only the product they planned to sell and a rough set of goals for their brand. Working closely with them, we were able to generate a list of viable names taking domain availability into consideration. When all was said and done, their all-natural, Simple, Sustainable, Successful gardening product company came to be known as Full Cycle Gardening with a playful yet essential flagship soil line, 'Good Dirt'.
Since helping Full Cycle Gardening dig into their brand, Status Forward has proven a continued, critical partner developing numerous deliverables including product packaging, apparel, a website and trade show graphics. As Spring 2016 approaches and the good word of Good Dirt continues to spread, a strong product launch can be expected as Full Cycle plans to go live with their Potting Mix and Soil Conditioner in independent garden centers nationwide.
It’s been an exciting journey working with Status Forward. They have helped us with the branding of our product, our company messaging, package design and website design. Their creative team has held our hand during our product launch and made the process fun and successful. We are extremely pleased, as are our customers, with the results. We look forward to continue building on our existing relationship as we grow our business in the coming years.
Suzy Newsom, Co-Founder