Google Analytics is a free software tool which can document a great variety of information about the visitors to your website. Data collected includes; how many visitors, when they visited the site, how long they stayed, which web pages they visited, how long they dwelled on each page, what devices and browsers they used to access your site, the geographical area they are from, and how they came to find your site.
Analyzing this data can provide insights which inform how to improve the content and structure of your website, how best to make use of social media channels, and how to optimize your marketing campaigns.
What words and phrases do potential customers use to search for the services or products which you offer on your site? Answering that question is useful in planning how to improve the relevancy and usefulness of your website’s written content. We are experienced in discovering which keywords should be included in your text and advising where and how often to use them.
Search Engine Optimization
Everyone wants their website to appear at the top of the first page of search results. This is not an easy or quick goal to achieve. The process of moving towards the top of organic search rankings resembles the process which creates a bountiful garden; regular, ongoing, patient and thoughtful effort is required.
Status Forward employs a combination of techniques to help your target audience find your website. By completing backend SEO settings and ensuring content is on the path to continuous improvement, we can assist in getting the attention you are interested in.
Whether you are creating a new website or updating an existing site, it is useful to make sure your content is focused on providing relevant and useful information for your target audience.