Our Team
Laurel Scherer
Founder, Technical Director
Laurel is our lead tech geek. Always up for a new challenge, she stays on top of best practices for coding and she dreams about PHP, CSS, JS, and HTML. A graduate of the U.S. Air Force Academy, Laurel built a content management system for the Air Force before the days of CMS being the norm. Since being in business for herself, she has cultivated relationships with many designers and developers and can always find the right person for the right job.
Nick Romanos
Creative Director
Nick strives to see beyond individual projects and into each client’s overall brand vision in everything he designs, from a simple business card to a content-rich website. The ongoing challenge of making these pieces come together to form attractive, cohesive identities motivates Nick’s continual growth and development as Status Forward’s Creative Director. An alumnus of the NC State University graphic design program, Nick brings a refreshing perspective to every project great or small.
Jim McClure
Client Services
Jim is our studio manager, data analyst, and brand development director. After a long career designing and building custom homes, Jim understands how to manage projects from inception to completion. Streamlining workflow, maintaining channels of communication, and acting as client advocate are among his duties. Jim is certified in Google Analytics. Long before the internet existed, Jim served as an electronics technician in the Coast Guard, maintaining LORAN navigation systems…vintage tech!
Wolf Hoelscher
Web Developer
Wolf is an English major turned computer nerd. Though his career began in book publishing in the mid-1990s, he’s discovered that building websites isn’t much different than creating books. Just as a good book benefits from great writing and an eye-catching cover, a successful site needs strong copy and a pleasing design. Wolf specializes in coding custom WordPress themes and plugins using HTML, CSS, JS, and PHP but feels equally at home writing an attention-grabbing headline or an effective about us page. What matters is that he’s still helping people share their stories.
Marisa Falcigno
Senior Designer
Marisa’s 15 years of design experience earn her the ‘senior’ part of her title. Over the course of her design life, she has developed an affinity for diverse projects ranging from traditional print media to UX/UI design and implementation. No matter the project, Marisa strives to keep the user in mind and stands by the timeless principle that design without intention is simply decoration. Having co-founded her own small agency, Marisa is a natural fit with a small but growing Status Forward team.