Website Project Details - Status Forward

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Business Snapshot
What’s the name of your business or organization?
Tell us about your organization
What does your company or nonprofit do, and what are the products, services, or initiatives that you offer?
Who are the decision makers for this project?
What Are We Doing?
It’s helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 4 business needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months, 25% increase in non-profit donations in 12 months
Goal #1
Goal #2
Goal #3
Goal #4
Is there anything about your current site that serves you well and if so, why?
Who Are We Doing This For?
Tell us about your ideal audience
Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal audience will visit your website?
EG: research product information, get contact details, ask questions about services, check pricing, find events
Design Concept
How do you want people to feel when they interact with your brand?
Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites?
If so, list them here so we can make sure yours is better
Tell us about your competitors.
Who else is competing for the attention of your ideal customer or supporter and what are they doing that you think is working?
Are there any other websites in particular that you like? Why?
Content
Who will be responsible for your website's content?
- We know how to write web content and will do so within the agreed-upon timeframe.
- We have decent writers, but would like some guidance on best practices for content writing.
- We don’t have the time or ability to write effective content. Let’s talk about options for who to hire.
What's the situation with your website's current content? (Site redesigns only)
- The site is populated with well-written content that we’d like transferred over to our new website.
- Please help us reorganize and optimize (edit) our existing content.
- Our current content is not effective. Let’s talk about options for rewriting and/or organizing it.
What Does Success Look Like?
What's Success to You?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
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Business Snapshot

What Are We Doing?

Who Are We Doing This For?

Design Concept

Content

What Does Success Look Like?