Brand Research and Discovery
Before we we design anything, it’s important that we listen. One of the most important steps towards building a brand is getting to know the history and intricacies of your business and customers. What makes your business different? Why should people support you over a competitor? Why did you even start the business? Before we can forge a path forward for your brand, it’s critical that we get a sense of your organization’s position and goals (or if you’re a new company, work with you to lock-in on a position to aim for).
Perhaps you’ve done a bit of company soul searching and have an idea of who you are, what you stand for and who your customers are. The next big challenge is helping everyone else understand why you’re so unique and wonderful. We help you define big picture goals and work with you to develop a blueprint to reach them. Together, we can determine the best way to reach existing and potential clientele through any number of campaigns and deliverables from your custom logo to written copy. The best outcomes are usually the result of the best plans and we pride ourselves in helping our clients develop these strategies.
More than just a logo, a brand identity helps define experiences and expectations for current and potential customers. Through consistent, deliberate craft of written messages and design deliverables (websites, business cards, presentations, signage, apparel… you name it), we help you delight and retain clientele sustainably as your business grows. To put it simply, this is the stuff that brings your brand to life.