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Home » Journal » Case Studies

Asheville Bee Charmer Case Study

April 9, 2019 by Leah Quintal

Transforming a digital storefront into a high-growth e-commerce powerhouse

Asheville Bee Charmer is an artisan honey retailer located in downtown Asheville, NC. In a city that receives more than 11 million tourists annually who spend more than $2 billion, Asheville Bee Charmer has become a cornerstone brick-and-mortar retail experience. However, even in a popular tourist destination, it’s important to diversify revenue streams, which is why Asheville Bee Charmer engaged with Status Forward to begin focusing on online sales.

Services Provided

  • Website design and development
  • Content strategy
  • Email marketing
  • Conversion analytics
  • Brand asset development
Asheville Bee Charmer Website Design

The Challenge

The original Asheville Bee Charmer website was designed to drive foot traffic to the brick-and-mortar retail location. Overall branding was on point, and though the website functioned well, there was no focus on capturing and converting organic site visitors to e-commerce customers.

Original Asheville Bee Charmer Website Design
Pouring honey at Asheville Bee Charmer

The Outcome

We worked with the Bee Charmer team and their existing digital marketing agency to define conversions and create pathways to improve them. We updated and redesigned the homepage to focus on driving traffic into the store. We redesigned the page and post templates and we integrated pop-ups and graphical calls to action on key pages to better convert site visitors to both direct e-commerce sales and newsletter signups. Additionally, we redesigned the email templates for consistent branding and managed holiday-related campaigns.   

New Website Design for Asheville Bee Charmer
Asheville Bee Charmer Interior Screens

Asheville Bee Charmer Newsletter Sign Up Popup
ABC Call to Action Graphic

Our Results

88%

increase in e-commerce sales and orders

4x

email-driven sales

5k+

emails added and counting

ABC Newsletter Example
ABC Welcome Automation Email

Kind Words

“We couldn’t be any happier with the work Status Forward has done for the Asheville Bee Charmer.  Professional, creative, cost effective, reliable and everything is always done as expediently as possible. Besides all of that, some of the nicest people on the planet!”

– The Team at Asheville Bee Charmer

Getting honey from the hive
honeycomb graphic

See other ways we’ve helped Asheville Bee Charmer grow their brand

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Leah Quintal

About Leah Quintal

Leah is in charge of SEO and digital strategy at Status Forward.View All Posts by Leah Quintal

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