Transforming a digital storefront into a high-growth e-commerce powerhouse
Asheville Bee Charmer is an artisan honey retailer located in downtown Asheville, NC. In a city that receives more than 11 million tourists annually who spend more than $2 billion, Asheville Bee Charmer has become a cornerstone brick-and-mortar retail experience. However, even in a popular tourist destination, it’s important to diversify revenue streams, which is why Asheville Bee Charmer engaged with Status Forward to begin focusing on online sales.
- Website design and development
- Content strategy
- Email marketing
- Conversion analytics
- Brand asset development
The original Asheville Bee Charmer website was designed to drive foot traffic to the brick-and-mortar retail location. Overall branding was on point, and though the website functioned well, there was no focus on capturing and converting organic site visitors to e-commerce customers.
We worked with the Bee Charmer team and their existing digital marketing agency to define conversions and create pathways to improve them. We updated and redesigned the homepage to focus on driving traffic into the store. We redesigned the page and post templates and we integrated pop-ups and graphical calls to action on key pages to better convert site visitors to both direct e-commerce sales and newsletter signups. Additionally, we redesigned the email templates for consistent branding and managed holiday-related campaigns.
increase in e-commerce sales & orders
emails added in 14 months
“We couldn’t be any happier with the work Status Forward has done for the Asheville Bee Charmer. Professional, creative, cost effective, reliable and everything is always done as expediently as possible. Besides all of that, some of the nicest people on the planet!”