SAAS SEO: Be Your Audience’s Answer
Galaxy Digital is a volunteer management software solution for nonprofits, municipalities, universities, faith-based organizations, and the public sector. Their software enables users to build, manage, and engage robust volunteer programs. Additionally, Galaxy Digital has launched a platform for disaster relief response.
Timeline: January 2019 – June 2019
- SEO Audit & Competition Analysis
- Ongoing consulting and training
- Content direction
- Content outlining
- Content editing
Galaxy Digital has a robust sales team dedicated to direct outreach and business development, but they were looking to diversify tactics and build inbound leads through new marketing channels, including organic traffic from Google search. A core challenge was determining where to focus time and energy for maximum impact and efficiency in a highly competitive market for a software solution with many features, applications, and potential audiences.
Digital Marketing Strategist Leah Quintal worked with Galaxy Digital to determine two under-served audiences with high growth potential, good search volumes, and lesser competition – a critical component of SEO strategy. Additionally, Quintal developed content strategies to solve audience-specific search queries that could lead to increased brand awareness as well as offer Galaxy Digital as a solution for common challenges faced by those key audiences. To put it bluntly, we built traffic that could convert to actual software customers.
The Galaxy Digital SEO campaign was a huge success! GD is now on the first page of search results for top keywords, including dozens of high-volume competitive keywords related to their key audiences and software features.
increase year over year ranking keywords
Increase year over year monthly organic traffic
increase in software demo requests from organic traffic
Also noteworthy: All blog posts in content strategy are now on the first page of search results for priority keywords with significant traffic arriving from target audiences.
Leah and the Status Forward team gave us the knowledge and skills to execute a successful SEO strategy. We were able to see both immediate short-term “wins” as well as long-term growth that continues to yield positive results.
We would not be where we are today without the guidance and expertise of Leah and Status Forward!