Website Refresh: Making Your Site Work for Your Clients – and Team
Sunvet Animal Wellness is an integrative and holistic veterinary practice located in Asheville, North Carolina. They offer a range of holistic testing and treatment options from nutritional counseling to custom vaccine schedules, to compassionate euthanasia. While most of their services are conducted in person, they also offer appointments to existing clients by phone or Zoom. Additionally, they sell high-quality nutraceuticals and natural supplements.
Timeline: August 2019 – February 2020
Services Provided
- Custom website design
- New site architecture
- SEO-friendly content facilitation and migration
- Form integration
- Analytics set up
The Challenge
Sunvet Animal Wellness struggled with having many touchpoints with potential clients before all necessary information was communicated and acquired in order to book a new appointment. The challenge was determining how to better communicate Sunvet’s services and how they operate upfront, which is quite different from non-holistic veterinary clinics, instead of having to field time-consuming phone calls at every juncture.
The Solution
Status Forward worked with Sunvet to identify and lay out each step of the intake process from educating potential new clients to closing new appointments. Additionally, the team discussed the problem areas: miscommunication, time-consuming operations management, and confusing website navigation and user flow.
After identifying the challenges and opportunities, Status Forward worked with Sunvet to create a new set of pages devoted to new patients that included what to expect, important forms, policies, and FAQs. Additionally, the team planned for new service pages to better communicate Sunvet’s various offerings.
The technical team worked with Sunvet to build digital forms in place of time-consuming PDFs and paper forms and built in newsletter signups and goal tracking in Google Analytics.
Our Results
Status Forward was able to streamline Sunvet’s new client education and intake process, as well as apply an updated and cohesive visual brand.
2x
average time on site from mobile users
45%
increase in new site visitors year over year
88%
increase in organic visitors year over year
Kind Words
“Status Forward’s professionalism, adaptability, and top-notch implementation support made the daunting task of updating our clinic’s website nearly effortless for us. We are pleased with the bright and streamlined design, and the team did a great job working with us to discover a design that communicates our mission and personality well.
Throughout the whole process, I felt supported and listened to. They talked us through the reasons for their recommendations and went above and beyond to explain the ‘behind the scenes’ workings of the website and train me to write content for the site. The changes they suggested to our site architecture have helped turn our website into a treasure trove of resources for current and prospective clients.
We were spending 20 – 30 minutes on the phone educating new clients about our services and policies before booking their appointment. Since updating the site, we have drastically reduced that time. Now folks are calling us after visiting our website with a better understanding of the services we offer and our unique approach to veterinary medicine. This had led to a decrease in administrative time and more satisfied clients overall.
Working with Status Forward is a delight, and we couldn’t be happier with the improvements they made to our website.”
– Billie Pierce at Sunvet Animal Wellness
