Originally a rafting outfitter, French Broad Adventures has expanded its offerings to include a mountain zipline course, climbing wall, and canyoneering operation. With this expansion came a need for an all-encompassing brand identity and website update.
With the tagline, “Where Asheville Comes to Play,” it was important that the French Broad Adventures identity retain a bit of city sophistication without taking itself too seriously. This approach led us toward a look that interjects fun through bold color and candid action photography. This positioning helps French Broad Adventures stand out from similar tours and attractions whose tacky billboards and truck-stop brochures compete for attention along the I-40 corridor.
“Status Forward has helped us transform our brand identity as we’ve evolved into being more than just a whitewater rafting company. Their creative and technical abilities have made measurable impacts on our business, especially online, where we’re booking more trips than ever.”