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French Broad Adventures

Branding Web Design Print Design
French Broad Adventures Website
French Broad Adventures Logo

Originally a rafting outfitter, French Broad Adventures has expanded its offerings to include a mountain zipline course, climbing wall, and canyoneering operation. With this expansion came a need for an all-encompassing brand identity and website update.

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FBA Home 1
FBA Home 2

With the tagline, “Where Asheville Comes to Play,” it was important that the French Broad Adventures identity retain a bit of city sophistication without taking itself too seriously. This approach led us toward a look that interjects fun through bold color and candid action photography. This positioning helps French Broad Adventures stand out from similar tours and attractions whose tacky billboards and truck-stop brochures compete for attention along the I-40 corridor.

French Broad Adventure Rack Card
French Broad Adventure Rack Card
Wayfinding Graphics
French Broad Adventures Zipliners
Postcard design for French Broad Adventures
FBA Ad 1
FBA Ad 2

Kind Words

“Status Forward has helped us transform our brand identity as we’ve evolved into being more than just a whitewater rafting company. Their creative and technical abilities have made measurable impacts on our business, especially online, where we’re booking more trips than ever.”

– Mitch Hampton, Co-Owner

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191 Lyman Street, Studio 320
Asheville, NC 28801
828.338.9145


Durham, NC
919.695.3826

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