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Web design and marketing for the outdoor industry and conservation based non-profits

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Good Dirt

Branding Web Design Print Design
Good Dirt Plant Food Bottle Label Designs

Owners Al and Suzy Newsom initially approached us with what they described as a game-changing garden soil. Despite not having so much as a name for the product, they had big dreams of developing their dirt into a national brand. 

University horticultural testing proved the mix was undoubtedly effective. After giving it a spin in our home gardens, we were convinced.

Good Dirt Logo Lockup

Good Dirt Additional Logo Lockups
Logo Lockup – Mission Statement
Good Dirt Special Application Logo
Logo Lockup – Specific Product
Good Dirt Color Palette
Color Palette

Working collaboratively, we identified an emerging market (primarily young, urban gardeners) and generated naming options designed to speak to that group. After some narrowing, the flagship soil line became known as Good Dirt. With a target audience and name in place, we set forth to design a versatile brand identity knowing Good Dirt would eventually represent more than just garden soil.

Since then, we have worked with Good Dirt to design unique, compressed soil packaging, plant nutrition labels, a web presence, and a smattering of other marketing materials. 

Good Dirt Plant Biotics Packaging Design
Good Dirt Potting Mix and Plant Food Packaging Design
Good Dirt Soil and Potting Mix Packaging Design
Good Dirt Tote Bag Design
Good Dirt Pins

Good Dirt soils and plant nutrition are currently available in more than 40 garden centers and plant shops throughout the United States.

In Spring 2019, Good Dirt made its national retailer debut in more than 1,200 Target® stores nationwide.

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Good Dirt Website Home Page Design
GD Trade Show Banner Design 1
GD Trade Show Banner Design 2

GD Trade Show Banner Design 3
GD Trade Show Banner Design 4
Good Dirt logo on shoe design
Good Dirt T-shirt Design
Photo of Al and Suzy of Good Dirt

Kind Words

“It’s been an exciting journey working with Status Forward. Their creative team has held our hand during our product launch and made the process fun and successful. We are extremely pleased, as are our customers, with the results.”

– Suzy Newsom, Co-Founder at Good Dirt

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191 Lyman Street, Studio 320
Asheville, NC 28801
828.338.9145

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