Owners Al and Suzy Newsom initially approached us with what they described as a game-changing garden soil. Despite not having so much as a name for the product, they had big dreams of developing their dirt into a national brand.
University horticultural testing proved the mix was undoubtedly effective. After giving it a spin in our home gardens, we were convinced.
Working collaboratively, we identified an emerging market (primarily young, urban gardeners) and generated naming options designed to speak to that group. After some narrowing, the flagship soil line became known as Good Dirt. With a target audience and name in place, we set forth to design a versatile brand identity knowing Good Dirt would eventually represent more than just garden soil.
Since then, we have worked with Good Dirt to design unique, compressed soil packaging, plant nutrition labels, a web presence, and a smattering of other marketing materials.
Good Dirt soils and plant nutrition are currently available in more than 40 garden centers and plant shops throughout the United States.
In Spring 2019, Good Dirt made its national retailer debut in more than 1,200 Target® stores nationwide.
“It’s been an exciting journey working with Status Forward. Their creative team has held our hand during our product launch and made the process fun and successful. We are extremely pleased, as are our customers, with the results.”