Swamie is an innovative smartphone accessory, designed to keep your device connected to your body or gear at all times. It was designed with the outdoors in mind since outdoor adventure is not often kind to fragile electronics.
Swamie consulted with Status Forward on developing a core message that would act as a foundation for the entire brand.
“With Swamie, you can stop feeling for your phone and start feeling more connected to the outdoors.“
After using the StoryBrand framework to clarify Swamie’s message, we designed their visual brand identity. The resulting look was developed to position Swamie as a piece of outdoor gear that’s not exclusively for the rugged adventurer.
Friendly and clean, the Swamie identity is versatile and easy to manage. Like all identities designed by Status Forward, our aim is to create a system that our clients can manage without having to rely on us for every little piece of design.
With Swamie still being refined, we were asked to design a website focused on signing up product testers. Since launching, there has been tremendous enthusiasm around product testing.
The new website also allows Swamie to showcase their product to potential manufacturing partners.
“It’s been both an educational and enjoyable journey to develop the Swamie story and communicate it to the world via the website. On behalf of the Swamie team, we greatly appreciate the efforts of Status Forward helping to add value and support over the last several months.”