What is a Brand Style Guide? You had a designer create a fantastic logo for your vintage boutique furniture shop. She gave you a few versions of your logo for use in a variety of places including your invoices, the door of your shop and your social media accounts. She picked the perfect mix of […]
So where do you start? The dreaded blank screen with its blinking cursor might seem as if it’s mocking you. (It is.) What can you do to defeat it? The good news is you’re not alone in this venture. Some of us have done this before. The writing tools I’ve listed below are meant to […]
You should just hire us. (just kidding, keep reading…) Perhaps that’s the gist of what you were expecting to hear, anyway. We are a company, after all, that hangs its hat on designing websites and brand identities. The truth of the matter, however, is that you very well might be better off foregoing a beautiful […]
What’s the difference between a brand, brand identity and a logo? A brand is your reputation. A Brand is essentially the relationship between your company and the public. A brand is not something you can inherently create. Instead, you earn and build it over time. The word “brand” can be used to describe the public […]
-Antoine de Saint-Exupery In our previous post, we ask readers to consider: Why does my brand matter? Responses to this question can sometimes feel aspirational, and there’s nothing wrong with that. Coming to work every day with a sense of purpose is what drives successful people and businesses. But here’s the thing… You know the impact […]
